620 Branding Your Practice

Joe Bavonese • Sunday All Day
location: GOVERNOR’S boardROOM

Joe BavoneseHaving a successful private practice in today’s attention-deficit world requires more than just clinical expertise. You also must accomplish a Herculean task: cut through all the noise with a coherent, authentic message about your services.
In this workshop, you’ll discover exactly how to do this by becoming competent at using 21st century marketing technology. You’ll gain the knowledge and skills to:

  • Craft a brand that accurately and ethically reflects your unique work
  • Promote your brand online using Search Engine Optimization and Google’s AdWords
  • Generate referrals from mobile smartphone searches that generate direct calls to your office
  • Design a successful Google AdWords campaign based on your specialization areas

Note: This workshop doesn’t qualify for continuing education for psychologists.

Joe Bavonese, PhD, a licensed psychologist, is director of the Relationship Institute and cofounder of Uncommon Practices, a business-training organization for therapists.

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