318 The New Therapy Marketplace

Lynn Grodzki • Friday Afternoon

Lynn GrodzkiIn today’s marketplace, therapists seeking to attract clients need to change the way they present themselves to clients who want it all—a bargain, good value, and fast results. So how do we convince these “shoppers” that lasting change takes time? This workshop provides comprehensive coaching in how to adjust your mindset to align with the expectations of today’s clients.

You’ll learn how to:

  • Identify techniques that engage potential clients from the first phone call, using jargon-free language to describe the benefits of therapy and what you can offer them
  • Practice strategies for comfortably responding to up-front questions about the duration of treatment, fees, and insurance
  • Demystify therapy—and show tangible benefits—by giving the client a take-home message at the conclusion of each session
  • Retain clients longer by using metaphors about treatment the average person can understand

Note: This workshop doesn’t qualify for continuing education for psychologists.

Lynn Grodzki, LCSW, MCC, a psychotherapist and master certified coach, is the coauthor of Business and the Practice of Coaching and author of Crisis-Proof Your Practice: How to Survive and Thrive in an Uncertain Economy.

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