Business of Therapy

106 – Becoming an Online Entrepreneur

A New Paradigm for Your Practice
ELIZABETH THOMAS

The paradigm for what it means to be a therapist in private practice is being revolutionized by today’s technological advances and new breakthroughs in e-marketing. Spend a day getting a step-by-step road map to how to reinvent your practice and redefine what you have to offer clients who you may never meet in person. Imagine taking your clinical expertise and turning it into high quality audios, videos, online courses, informational workbooks, action guides, or e-books.

  • Understand the ins and outs of how you can earn money online while experiencing the professional satisfaction of expanding the audience you can help with your expertise
  • Learn practical online marketing tools, including how to build a targeted email list, catch the attention of a wider audience, and motivate them to pay for your products and services
  • Brainstorm specific self-help topics that provide the best match between your skills and your audience’s interests

Elizabeth Thomas, MS, LAMFT, is the cofounder of The Doherty Relationship Institute and a licensed associate marriage and family therapist. She’s a feature writer at MN Association of Marriage and Family Therapy.

Posted in Personal and Professional Development, Thursday: 9:30 a.m. - Noon & 1 p.m. - 4 p.m., workshops | Tagged , ,

122 – From Good to Great

The Pathway to Therapeutic Excellence
HEDY SCHLEIFER

Are you searching for a way to move to the next level of clinical expertise and enjoyment in your work? In this workshop, take part in an experiential learning adventure in how to go from “good to great.” You’ll leave with renewed energy and inspired ideas on how to become the therapist you envision yourself to be. You’ll also discover:

  • The research-based principles for growth developed by Jim Collins in his bestselling classic Good to Great
  • The fundamental principles at the heart of professional competence and best practices for pursuing them
  • Your core goals, values, passions, and ways to maintain your focus in the face of obstacles and challenges
  • How to confront difficulties and disappointments and use them as a launching pad for increased confidence

Hedy Schleifer, MA, LMHC, an internationally known couples therapist and clinical trainer, is the founder of the Tikkun Learning Center and the originator of Encounter-centered Couples Therapy (EcCT).

Posted in Personal and Professional Development, Thursday Pre-Conference Clinical: 9:30 A.M. – NOON & 1 P.M. – 4 P.M., Thursday: 9:30 a.m. - Noon & 1 p.m. - 4 p.m., workshops | Tagged , ,

126 – A Day for New Therapists

Learning the Principles of Successful Practice
LYNN GRODZKI

New therapists can be overwhelmed by the sheer number of existing approaches and the litany of do’s and don’ts they’ve been taught. This workshop will offer basic principles that transcend modalities and present practical advice about a range of difficult therapy situations. You’ll sharpen your professional skills and expand your tool box as you explore:

  • How to organize the essential information about a case and formulate an initial framing of goals for the client
  • Ways to use your “self” in therapy
  • The importance of tracking progress with the client, methods for measuring that progress, and what to do when there’s little or no progress
  • How to build and operate an effective practice

Lynn Grodzki, LCSW, MCC, a psychotherapist and master certified coach, is the author of Building Your Ideal Private Practice: 2nd Edition and works as a business coach with therapists internationally, showing them how to improve their practices.

Posted in Personal and Professional Development, Thursday Pre-Conference Clinical: 9:30 A.M. – NOON & 1 P.M. – 4 P.M., Thursday: 9:30 a.m. - Noon & 1 p.m. - 4 p.m., workshops | Tagged , ,

127 – The Ethical Dilemmas No One Talks About

Clarifying Boundaries in 21st-Century Practice
MARY JO BARRETT & LINDA STONE FISH

The ethical rules for therapists used to be straightforward and unambiguous: no gifts, no dual relationships, no out-of-session contact, and of course, no sex. But the ease of digital connection and the shift in our profession’s norms have introduced new questions about professional boundaries many of us are unprepared for. How exactly do we manage relationships through email, texting, Facebook, and social media? Should we Google clients before our first session? How do we deal with rating sites like Healthgrades? In this workshop, we’ll explore ethical dilemmas, old and new, including:

  • How to set the ground rules for therapy that establish norms for transparency and client empowerment from the very first contact
  • The do’s and don’ts of therapist self-disclosure and participating in client celebrations and ritual occasions
  • How to maintain our energy to ensure we make wise ethical decisions

Note: This workshop fulfills many state-board requirements for training in ethics and risk management.

Mary Jo Barrett, MSW, Executive Director and Founder, The Center for Contextual Change.  Creator of The Collaborative Change Model; A Meta Model for the Treatment of Complex Trauma.  Co-author of Treating Complex Trauma: A Relational Blueprint for Collaboration and Change.

Linda Stone Fish, MSW, PhD, the David B. Falk Endowed Professor of Marriage and Family Therapy at Syracuse University, is the author of Nurturing Queer Youth.

Posted in Personal and Professional Development, Thursday Pre-Conference Clinical: 9:30 A.M. – NOON & 1 P.M. – 4 P.M., Thursday: 9:30 a.m. - Noon & 1 p.m. - 4 p.m., workshops | Tagged , , , ,

224 – When the Therapist Gets Triggered

The View from Two Different Career Stages
JETTE SIMON & SIGNE SIMON-COULTER

As therapists, we all know moments when the intensity of the emotions our clients trigger in us can be disorienting or even overwhelming. What’s not often discussed is how those trigger moments can vary as a function of the therapist’s age and experience. In this workshop, two therapists—one early in her career and the other in practice for over 35 years—will explore the difficult emotions that can arise in response to different clients and how to respond to them. We’ll explore:

  • The differences and similarities in what’s likely to trigger therapists
    at different stages of their clinical
    development
  • How distinguishing primary and secondary emotions can be clinically helpful in getting beyond triggers and regaining perspective and flexibility
  • Specific questions that can be used as tools to help you clarify what’s going on in moments of overwhelm and what you can do about it

Jette Simon, Lic, is an ICEEFT and certified trainer, supervisor, and therapist. She’s the director of Washington DC Training Institute for Couples Therapy and the EFT Institute in Copenhagen.

Signe Simon-Coulter, MSEd, is a doctoral candidate at Fordham University.

Posted in Friday Morning: 11 A.M. – 1 P.M, Personal and Professional Development, workshops | Tagged , , ,

407/507 – The Power of the Therapeutic Contract

Establishing the Conditions for Therapeutic Success
PAT LOVE & EVA BERLANDER

In our eagerness to help clients, we often fail in the most fundamental tasks of therapy—clearly defining the presenting issue, agreeing upon the clients’ desired goals, and getting a realistic contract for the change. Without these elements in place, treatment can turn into a meandering game of hide-and-seek. Join us for an examination of how getting therapy started in the right way can dramatically boost your outcomes. We’ll explore how to:

  • Clearly define client goals in positive, specific, measurable terms
  • Help clients distinguish between “problem” and “problem-solving” states of mind
  • Use regular feedback to keep treatment on track and moving forward
  • Think of the contract as your compass, leading to the treatment’s goals

Continued with workshop 507.

Pat Love, EdD, a relationship consultant and marriage and family therapist, has authored/co-authored six books including the 2015 release You’re Tearing Us Apart: Ways We Wreck Our Relationships and Strategies to Fix Them.

Eva Berlander, PhD, a relationship consultant and marriage and family therapist, is the author of You Can Make it Happen; How Breakthroughs in Neuroscience Can Transform Relationships and the coauthor of You’re Tearing Us Apart.

Posted in All Day, Personal and Professional Development, Saturday Morning: 11 A.M. – 1 P.M., Saturday: 11 a.m. – 1 p.m. & 3 p.m. – 5 p.m., workshops | Tagged , , ,

408/508 – Ethics Made Fun

A Game Show Approach
CLIFTON MITCHELL

We all want to do what’s ethical, but slogging through most ethics courses can be a tiresome bore. Not this time! This workshop (back by popular demand) features a game show that we promise will be entertaining, engaging, and high-spirited. Participants will be divided into teams and equipped with electronic remotes for shooting answers to a computer-generated scoring system. Along the way, you’ll explore some of the most perplexing legal and ethical quandaries, including:

  • Aspirational ethics, insurance fraud, treatment mandates, advertising, and duty to treat
  • Informed consent, confidentiality, court records, dual relationships, duty to warn, confidentiality, informed consent and malpractice
  • Child abuse, statutory rape, suicide, duty to warn, and scope of practice

Continued with workshop 508.

NOTE: This workshop fulfills many state board requirements for training in ethics and risk management. It repeats the game show format used in previous years.

Clifton Mitchell, PhD, is an international clinical trainer with over 24 years of training experience. He’s a professor at East Tennessee State University and the author of Effective Techniques for Dealing with Highly Resistant Clients.

Posted in All Day, Personal and Professional Development, Saturday Morning: 11 A.M. – 1 P.M., Saturday: 11 a.m. – 1 p.m. & 3 p.m. – 5 p.m., workshops | Tagged , , ,

411/511 – A New Model for Private Practice

A Mind-Body Approach
JAMES GORDON

Increasingly, therapists are looking for alternatives to the timeworn, office-bound rigidity of traditional private practice. This workshop offers a new vision of the private practice format: inclusion of an educational group process that can be used in a wide variety of settings with many different populations—people suffering from common problem like depression, anxiety, chronic illness, and trauma, as well as other healthcare professionals and community leaders. You’ll learn how to:

  • Teach members self-awareness and self-care through guided meditation, drawing, journaling, movement, and other mind–body skills.
  • Transition from the usual therapist role to one of group leader, educator, guide, and coach
  • Develop a business model for both expanding your practice and reaching large numbers of people you might not otherwise serve

Continued with workshop 511.

James Gordon, MD, a psychiatrist, is the founder and executive director of the Center for Mind–Body Medicine and clinical professor in the departments of psychiatry and family medicine at Georgetown University School of Medicine. He’s the author of Unstuck: Your Guide to the Seven-Stage Journey out of Depression. His group work with war-traumatized Gazan and Israeli children was featured on 60 Minutes.

Posted in All Day, Mind, Body, and Brain, Personal and Professional Development, Saturday Morning: 11 A.M. – 1 P.M., Saturday: 11 a.m. – 1 p.m. & 3 p.m. – 5 p.m., workshops | Tagged , ,

412/512 – Mistakes of the Heart

Turning Miscues into Learning Opportunities
JANINA FISHER

Therapists are human; therefore, we all inevitably make mistakes. Unfortunately, we don’t always have the opportunity to safely acknowledge, process, and grow from them, much less help our clients recover from the hurt and anger we’ve inadvertently caused. This workshop will examine the underlying issues that often contribute to common therapist errors, explore how “mistakes of the heart” occur and can be acknowledged, and discover ways to “repair” relational ruptures so they become healing opportunities. In this workshop, you’ll learn how to:

  • Recognize the bodily signs of our countertransference responses, decreasing the possibility of “foot in mouth” comments, shutting down, or empathic failure
  • Identify the clients and issues most likely to trigger our fear and frustration and experiment with how to regulate our internal experience
  • Rehearse how to counteract triggers and repair ruptures in therapeutic connection
  • Practice using somatic communication to convey regret, re-attunement, and comfort rather than relying on words

Continued with workshop 512.

Janina Fisher, PhD, is a licensed clinical psychologist and instructor at the Trauma Center in Boston, a senior faculty member of the Sensorimotor Psychotherapy Institute, and a former instructor at Harvard Medical School.

Posted in All Day, Anxiety, Depression and Trauma, Personal and Professional Development, Saturday Morning: 11 A.M. – 1 P.M., Saturday: 11 a.m. – 1 p.m. & 3 p.m. – 5 p.m., workshops | Tagged , ,

419 – From Patients to Consumers

Engaging Clients in the New Psychotherapy Marketplace
LYNN GRODZKI

In today’s marketplace, therapists who want their practices to thrive need to change the way they present themselves to clients who want it all—a price bargain and immediate results. So how do we explain to these anxious “shoppers” that lasting change takes time? This workshop provides comprehensive coaching in how to adjust your mindset to align with the expectations of today’s clients. You’ll learn how to:

  • Identify techniques that engage potential clients from the first phone call, using jargon-free language to describe the benefits of therapy and what you can offer them
  • Practice strategies for comfortably responding to up-front questions about the duration of treatment, fees, and insurance
  • Demystify therapy and show tangible benefits by giving the client a take-home message at the conclusion of each session
  • Retain clients longer by using metaphors about treatment the average person can understand

Note: This workshop doesn’t qualify for continuing education for psychologists.

Lynn Grodzki, LCSW, MCC, a psychotherapist and master certified coach, is the author of Building Your Ideal Private Practice: 2nd Edition and works as a business coach with therapists internationally, showing them how to improve their practices.

Posted in Personal and Professional Development, Saturday Morning: 11 A.M. – 1 P.M., workshops | Tagged , ,

425 – Improving School Performance

How to Enhance Therapist–Teacher Collaboration
JODY NELSON

Just as family and home environments can create and maintain mental health disorders, teachers and school environments can contribute to the various performance problems young people experience. This workshop targets two practitioner audiences—therapists already working in school-based or school-linked setting and office-based clinicians interested in collaborating more effectively with teachers and schools. In this workshop, you’ll learn several powerful techniques, including:

  • Treatment planning system approaches with common school problem such as noncompliance, attention difficulties, peer relationship struggles, emotional dysregulation, avoidance, and defiance
  • Processes and protocols to improve collaboration with schools and teachers, including drafts of MOUs, contract templates, student support team designs, and case coordination guidelines
  • Specific techniques teachers can use in the school setting to reinforce treatment goals, including strategies to work with resistance, provide choices, be a relationship coach, and create calm in the learning environment

Jody Nelson, EdD, LMFT, is chair of the Master of Arts in Mariage and Family Program, Argosy University/Twin Cities and associate director of Guadalupe Alternative Programs, a community-based organization.

Posted in Couples, Kids, and Families, Personal and Professional Development, Saturday Morning: 11 A.M. – 1 P.M., workshops | Tagged , , , ,

525 – Enhancing Resilience in the Trauma-Exposed Workplace

A Toolkit for Managers and Supervisors
FRANÇOISE MATHIEU

New research has shown that working in environments where there’s regular and significant exposure to trauma stories from clients can increase the risk of staff burnout and distress. Managers and supervisors can play an essential role in mitigating these reactions and increase the resilience of their staff. Using cutting-edge findings on organizational health in mental health settings, this workshop will present key skills for managers and supervisors needed to build strong, resilient, and productive teams. Together, we’ll:

  • Explore how to introduce reflective supervision, trauma-informed training, and grounding techniques to reduce counsellor impairment
  • Discuss how to create communities of practice among staff to enhance the group’s ability to handle stress
  • Learn how to identify key risk factors and how to implement trauma-informed management techniques to nest support staff

Françoise Mathieu, MEd, CCC, RP, is a psychotherapist and compassion fatigue specialist with over 20 years of experience in trauma and crisis intervention. She’s the coexecutive director of Tend ltd. and author of The Compassion Fatigue Workbook.

Posted in Anxiety, Depression and Trauma, Saturday Afternoon: 3 P.M. – 5 P.M., workshops | Tagged , , ,

529 – Enhance Your Online Presence

The Key to a More Effective Web Site
DENISE MARSHALL

As the Internet has revolutionized the therapy marketplace, it’s become increasingly critical for people to easily find you online. While the process of being search engine optimized might seem daunting, what it takes to get there might surprise you. This workshop highlights the concrete steps to leveraging the Internet. All participants must bring a laptop. You’ll learn how to:

  • Drive traffic to your web site and make it more findable over many search phrases
  • Position yourself as an expert in your field and an expert in your market
  • Market to a huge database of potential clients without breaking the bank
  • Ensure your online presence benchmarks favorably with local providers

Note: This workshop doesn’t qualify for continuing education for
psychologists.

Denise Marshall, business development manager at TherapySites.com, works with over 150 associations and organizations in the healthcare industry, helping them grow their practice and develop an effective online presence.

Posted in Personal and Professional Development, Saturday Afternoon: 3 P.M. – 5 P.M., workshops | Tagged , ,

603 – How Therapy Can Enhance Psychopharmacology

Separating Myths from Reality
FRANK ANDERSON

Many therapists feel that talking about meds with their clients is beyond their purview. But this workshop presents a model for helping therapists become more informed and effective in working with their clients on medication issues in ways that will enhance the success of the meds and deepen the therapeutic process. In addition, you’ll learn about the latest advances in psychopharmacology and sort through what research is revealing about the many debates and controversies surrounding the use of meds.

  • Distinguish between the biological and psychological components of psychiatric symptoms and learn how to work with both
  • Elicit clients’ attitude and responses to medication, including fear of becoming dependent or uncovering wounds and vulnerabilities
  • Review the best prescribing practices for medications and dosage for a range of disorders
  • Work with your own feelings and beliefs around meds that can get in the way of the therapeutic process

Frank Anderson, MD, is a psychiatrist as well as a psychotherapist. He’s the chairman of the Foundation for Self Leadership and a supervisor at the Trauma Center at Justice Resource Institute.

Posted in Personal and Professional Development, Sunday: 10 a.m. – 1 p.m., workshops | Tagged , ,

612 – Internet Marketing Bootcamp for the Overwhelmed Clinician

Mastering New Strategies for Generating Referrals
JOE BAVONESE

Although the Internet has become the biggest referral source for private practitioners, many therapists feel overwhelmed when trying to keep up with all the latest marketing approaches, newest mobile devices (which now account for 60% of searches for therapy), and other ways to promote their practices online. Designed for both beginners and advanced computer users, this workshop will eliminate overwhelm by offering proven methods—both free and paid—to tap into this abundant source of referrals. You’ll learn how to apply the latest approaches to e-marketing to:

  • Design the content of your website to maximize the probability of converting visitors to clients
  • Position your website in a way that generates consistent local referrals
  • Create an effective paid advertising campaign for your practice on Google or Facebook
  • Differentiate between the hype and reality of Social Media marketing

Note: This workshop doesn’t qualify for continuing education for psychologists.

Joe Bavonese, PhD, a licensed psychologist, is director of the Relationship Institute and cofounder of Uncommon Practices, a business-training organization for therapists.

Posted in Personal and Professional Development, Sunday: 10 a.m. – 1 p.m., workshops | Tagged , ,